Whoosh

This lyrical and pastoral image set a trend for car commercials and has been and continues to be imitated by every car manufacturing company worldwide.  Created, produced and directed in 1986 by Charles Abehsera, Whoosh defies the passage of time.

Raid

If an analogy could be made between commercials and boxing, Raid would be the heavyweight champion of the world.  This PSA has literally saved the vitamin industry from extinction.  To quote Dan Rather and Connie Chung of CBS who showed the commercial in its entirety, “…this commercial has elicited more mail to Congress than any other in history…and was responsible for changing the FDA [ruling].”  Indeed, three and a half million letters is a number matched only by the Vietnam issue.

Diner

This award-winning Abehsera & Partners classic is another example of a story told in a minimal production.  Everything happens in one frame, the camera never moves and yet because of the simplicity of the concept, the art direction, the strikingly beautiful and unique photography and the short and forthright copy, there’s no need for extraneous action, which plagues the majority of commercials out there (read…waste of client’s money, not to mention the visual and sound pollution that is thrown at the audience).

Flambe

Flambe is a classic example of Abehsera & Partners’ work.  Big ideas executed in a small production, as opposed to big productions either getting in the way of ideas or with no idea.  Flambe, as in other Abehsera & Partners productions, started a trend in simple story telling in the most possible minimal way, with excellent directing of actors, great casting and art direction.  This campaign has been very effective for the client and as an added plus, has won every conceivable award.  This is a perfect example of a solidly tight production.

Snowboarder

Part of a campaign for the mountain resort Breckinridge, this is another first-place award-winning commercial that demonstrates the range and versatility of Abehsera & Partners as well as that of Back Home Pictures, the in-house production company.

Doberman

A classic one-two punch/problem-solution concept in low-budget advertising.

Product Demo

Product Demo unabashedly makes a graphic depiction of the dire story from the man’s point of view, essentially saying to the man, with the wee-wee gone, what’s left of manhood?

Couch

A classic one-two punch/problem-solution concept in low-budget advertising.

Working Girls

This award-winning anti-smoking campaign targets men, where it hurts the most. Working Girls, this first place award winner, is from the women’s point of view reminding men that when they smoke it puts men and women out of commission.

Teenager

This chilling and formidable Public Service Announcement is a powerful example of what can be achieved with a shoestring budget and a brilliant concept.

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