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Films, Videos and Commercials

creative director
Executive producer
Film editor
Creative director
Executive producer
Film editor
Creative director
Executive producer
Film editor
Creative director
Executive producer
Film editor
Creative director
Executive producer
Film editor
Creative director
Executive producer
Film editor
Creative director

Back home pictures is a full video production company with over 30 years of experience.

A portrait of a middle-aged man. He has grey hair and beard. He is dressed casually. He has quiet look

Founded in 1990 by Charles Ashira, BackHome Pictures has primarily been involved in the production of television commercials working mainly with advertising agencies such as TBWA/Chiat-Day, Wieden/Kennedy, Fallon/McElligott, DDB/Needham, Carmichael/Lynch, Goodby Silverstein, McCann Erickson, Campbell Ewald and J. Walter Thompson.

By the year 2000, BackHome Pictures had evolved from servicing exclusively ad agencies to developing into a creative boutique offering full advertising services to clients with no agency on record, while still maintaining a relationship with a select number of ad agencies. By 2010, BackHome Pictures acquired four A-list properties and is currently involved in developing them into full-length feature films (see In Development page).

Award-Winning video production work

Expertise you can trust
The man dressed as a soldier of an XVIII century lays casually on the table in the modern kitchen and drinks wine.

Resident President

With a memorable personality ready to break the conventions of Philadelphia’s real estate scene, we began a round-the-clock takeover to create Web videos and TV commercials

An elder man and woman are sitting at the table. The surrounding is bright: green walls, green coctails.

Flambe

Flambe, as in other Abehsera & Partners productions, started a trend in simple story telling in the most possible minimal way, with excellent directing of actors, great casting and art direction.

We see the cafe on the picture. Two men a sitting at the bar. We see only their backs.

Diner

This award-winning Abehsera & Partners classic is another example of a story told in a minimal production.

There is a girl on the picture. She wears a big sweter. And she hides something beneath it.

Teenager

This chilling and formidable Public Service Announcement is a powerful example of what can be achieved with a shoestring budget and a brilliant concept.

A painting that shows four respectful men from the XIX century

For the land is mine

View all works

MEET THE DIRECTOR.
Charles Abehsera AKA Ashira

A black and white photo of a man with children. The man is the director. And he shows how the camers works. Everyone on the photo look absorbed in the process

Charles Abehsera, aka Charles Ashira, is an accomplished filmmaker from Paris, now based in the U.S. A Sorbonne graduate, he initially worked as a journalist for Casadamon. Moving to the U.S., he began a successful advertising career in New York, creating award-winning commercials for major brands. He founded Ashira Films, producing notable ads and impactful PSAs with celebrities. His documentary "For The Land Is Mine" led to further film projects. Charles, passionate about music and storytelling, continues his creative endeavors in Los Angeles.