Founded in 1990 by Charles Ashira, BackHome Pictures has primarily been involved in the production of television commercials working mainly with advertising agencies such as TBWA/Chiat-Day, Wieden/Kennedy, Fallon/McElligott, DDB/Needham, Carmichael/Lynch, Goodby Silverstein, McCann Erickson, Campbell Ewald and J. Walter Thompson.

By the year 2000, BackHome Pictures had evolved from servicing exclusively ad agencies to developing into a creative boutique offering full advertising services to clients with no agency on record, while still maintaining a relationship with a select number of ad agencies. In 2007, BackHome Pictures acquired four A-list properties and is currently involved in developing them into full-length feature films (see In Development page).

Feature Films

"George", screenplay by Charles Ashira and Stephen Gottlieb. "George" is an epic story about a nineteenth century highly popular American hero. Starting from a life of abject poverty, Henry George rose to the highest level of notoriety with the publication of his magnum opus and authoritative book "Progress and Poverty" which sold over five million copies in the 1860's. Drafted by popular demand to run for the office of Mayor in New York City, the story focuses mostly on Henry George's mayoral bid.

"Dance at My Weddings", screenplay by Peter Goldman and Charles Ashira, is a comedy set as an independent production to start pre-production in Spring 2011 and filming in Summer 2011.

"El Cordobes", screenplay by Simon Raphael Abehsera, once optioned by Director Ridley Scott with a Universal Pictures release, is a classic tale of a true hero – an underdog who triumphs against all odds over all his adversaries and most notably himself.

Television

"Kosher Unleashed", created by Melissa Abehsera, is an entertaining culinary journey into the world of kosher cooking. Six one-hour shows have been completed and 20 additional shows will follow upon a Network pickup.